Posted on 11:52 am, Wednesday, June 2, 2010. Tags: andrew hetzel, cafemakers
MEDIA RELEASE Cafemakers founder Andrew Hetzel will lead a workshop at the 2010 Speciality Coffee Association of Europe (SCAE) conference in London. The session, “Developing an Origin Brand,” is scheduled for Thursday, June 24 at Olympia exhibition hall. In the clinic designed for coffee producers, exporters and agency representatives, Hetzel will lead participative branding exercises […]
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Posted in Business
Posted on 9:25 pm, Monday, February 2, 2009. Tags: andrew hetzel, cafemakers, coffeestrategies, kona coffee
Andrew Hetzel/Special to Hawaii247.com On Friday, Jan. 30, I had the opportunity to give a short presentation to a small group of farmers at the annual Kona Coffee Farmers Association expo. I used the short speaking time (30 minutes) to make an appeal for something badly needed in Kona, a method of objectively grading the […]
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Posted in Agriculture, Opinions