MEDIA RELEASE

The Color Run, one of the largest event series in the nation, will be in Kona on Sept. 13. The event is at Old Kona Airport and will begin at 9 am.

Registration is open for individual runners and teams.

In 2014, The Color Run is introducing its new Kaleidoscope Tour. Kaleidoscopes demonstrate the beauty of motion and change. Whether it’s new runners getting ready for their first 5k, or seasoned athletes remembering what it feels like to just run for fun, the Kaleidoscope Tour will be an unforgettable event that will be filled with 5k magic.

Participants can expect novel course attractions, fresh participant gear and new store merchandise. This event includes activation with national partners Shout and KIND Snacks.

For the third year in a row, The Color Run is growing and propelling itself into becoming one of the largest event series in history. It is the originator and innovator of the paint race genre and is continually innovating to create a unique experience for its runners.

In 2014, The Color Run and Major League Baseball joined together to host The Color Run MLB All-Star 5k, presented by Nike.

The run had approximately 28,000 participants, the largest ever conducted by Major League Baseball and one of the Color Run’s largest events in the world.

Participation in, and buzz for, The Color Run has exploded since its debut in 2012 with more than 3 million “likes” on Facebook and more than 11 million views on YouTube.

The Color Run has recently been featured on ESPN, Runner’s World, Sports Illustrated and Wall Street Journal, to name a few.

The Color Run visited more than 50 cities in 2012 with more than 600,000 participants, a feat following their first event in January of that year.

With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants are doused from head to toe in different colors at each kilometer.

“We call The Color Run the ‘happiest 5K on the planet’ because our events bring together friends and family in a unique, healthy, and fun environment,” said Travis Snyder, founder of The Color Run. “Our only rules are that people wear white and prepare to be covered in color at the finish!”

“Color Runners,” vary in demographics and reasons for running. With no winners or official times, The Color Run caters to anyone – first time runners to professional athletes. Close to 50 percent of Color Runners are first-time 5k runners and participate as a celebration and capstone of their healthy living accomplishments.

The Color Run, a for-profit company, loves the opportunity it has to partner with charities to help shine a light on their amazing work within society and highlight the causes they stand for.

The Color Run will be partnering with Divine Mercy Family Foundation and Hawaii Island Home Recovery for this event.

The Color Run and Shout have partnered in 2014 as a way to help Americans find their fun again. Color Runners can stop by the Shout tent where there will be misting station that will help lock in their color.

There, they will also find the Shout 360 Color Camera that will blast runners with even more color and produce a 360 video of their messy moments at every angle that they share with their friends.

The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun.

— Find out more:
www.thecolorrun.com