Categorized | Business

‘The Wave’ ranks No. 1 with adults


The KHBC-Hilo / KHWI-Kona simulcast known as “The Wave @ 92fm” was ranked No. 1 island wide all adults under 50 with a No. 1 cume and AQH for all people aged 21 – 49 according to Eastlan Ratings in the Fall 2013 Survey conducted Sept. 12-Nov. 20.

Since 1999, Eastlan has provided audience measurements for more than 90 radio markets.

“The Wave” also holds a commanding lead with PEOPLE aged 12 – 64 with 31,038 people listening to the station each week representing 23.9 percent of the population who listen to radio according adults under 50 with a No. 1 cume and AQH for all people aged 21 – 49.

“The Wave” holds a very strong lead with young adults under 35 with a No. 1 cume and AQH for all people aged 21 – 34.

The Wave @ 92fm’s NEW sister station, 102.7 The Beach also fared well in it’s first edition of the Eastlan Ratings with young men in Hilo.

Programming and presentation of Resonate Hawaii’s stations is being directed by Matt Stone.

“This is a huge statement from the people of Hawaii. They have been longing for a station that has its finger on the pulse of what is new and now. We are happy to have given them that outlet with The Wave @ 92fm,” he said.

“We would not be where we are without our amazing voice talents Charlie Quinn and Jennifer Markham and our outstanding producer Daryl Missen. The backbone of the station is Yisa in the morning. Her vibrant and fun way of starting the day has helped The Wave @ 92fm hold on to strong share from morning drive throughout the day,” Stone said. “We look forward to continuing to grow these two new brands in such an amazing place. This is just the beginning.”

Resonate Hawaii Regional Manager Keith Fowler said, “It’s very gratifying that the enthusiastic feedback we were getting from listeners over the past year has been reflected in the latest listenership survey. As the new guys in town we genuinely appreciate the way The Wave@92FM and 102.7 the Beach have been embraced by the Big Island.”

Resonate Hawaii LLC operates three Big Island FM’s and one AM. KTBH-FM 102.7fm and KIPA-AM The Beach “The Alternative” is Hawaii’s new rock/alternative/reggae radio station.

Broadcasting to Hilo at a frequency of 102.7. Resonate Hawaii, also owns and operates KHBC 92.7 Hilo / KHWI 92.1 Kona – The Wave @ 92fm playing All The Hits from contemporary artists.

Eastlan Ratings is privately held media-research firm headquartered in Bellevue, Wash. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to more than 450 subscribing radio stations in more than 90 markets across the United States.

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