Categorized | Business

Kinoshita Communications earned 2013 MarCom awards


The MarCom Awards is a creative competition organized by the Association of Marketing and Communication Professionals (AMCP) that recognizes the achievements of marketing and communication professionals across the world.

The prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness.

One Platinum award was given to Kinoshita Communications for excellence in a Website Element/Infographic on behalf of PAYDAY Workorce Solutions of Orange, Calif.

The infographic provided a one-page summary of new payroll tax laws following a time of much confusion after the Affordable Care Act. The payroll infographic was part of a larger campaign to boost website traffic and new business leads.

As part of that effort, Kinoshita Communications received two MarCom Honorable Mention awards, one for the PAYDAY Workforce Solutions’ Blog and another for a Payroll Toolkit Landing Page. The landing page produced an outstanding 49.6 percent conversion rate.

The second Platinum award was given to Kinoshita Communications for a communications plan developed for MacArthur Sotheby’s International Realty of Kamuela.

The marketing plan delineated a clear, 8-step process for unifying all marketing activities under one umbrella and aligning specific tactical initiatives to the needs and desires of ideal target prospects.

As part of that plan, Kinoshita Communications provided a detailed Online Content Strategy, which aligned important keywords to the purchase process of buyer personas. That content strategy was honored with a separate MarCom Gold Award.

Kinoshita Communications is an inbound marketing and communications agency that helps organizations increase visibility, build digital communities and achieve strategic goals.

In 2012, the agency was selected by the City and County of Honolulu to provide one year of community engagement services to the Honolulu Police Department, resulting in more crime stopper tips and improved public safety.

In January 2014 the agency was selected by the County of Kauai to implement a one-year marketing campaign for the Lima Ola Workforce Housing project. That project is ongoing.

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