Categorized | Business

Menzel named Cyanotech director


Stockholders of Cyanotech Corporation elected Walter B. Menzel as a director at the Aug. 29 annual meeting.

“With his extensive experience and expertise in branding and marketing, Walter joins our Board at an opportune time as we ramp up Cyanotech’s strategic focus on our own branded products sold online and at retail,” said Brent Bailey, President and CEO. “We look forward to his guidance in helping Cyanotech grow.”

Menzel, 66, is president of the WM Group, a contract provider of management, marketing, creative and implementation services for established and entrepreneurial enterprises and organizations.

In addition, he is founding executive director of the Peter Michael Foundation, an underwriter of cancer research at leading medical centers, and consultant to Ecopia Farms for branding and marketing.

Previously, he provided varied branding and marketing consulting services to SEGA of America, DFS Group Limited, Kendall Jackson Wine Estates, Shaklee Corporation and the California Film Institute.

He was Senior VP at McCann-Erickson, and served in positions of increasing client services responsibility at BBDO/West, Needham Harper Worldwide, Leo Burnett Company, and J. Walter Thompson Company.

He is a graduate of the University of Wisconsin (BA) and Stanford University (MBA and MA).

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