Categorized | Agriculture, Business, News

Greenwell Farms captures prestigious award


The Kona Kohala Chamber of Commerce presented its prestigious Visitor Industry Marketing Award to Greenwell Farms at the Chamber’s Annual Membership Meeting and Luncheon on Friday, June 28.

The Kona Kohala Chamber’s Visitor Industry Marketing Award recognized Greenwell Farms for its commitment to ag tourism that engages visitors with an authentic Kona coffee farm experience and its multi-faceted ag tourism marketing campaign overseen by fourth-generation farmers Tom and Jennifer Greenwell.

Since 1979, the Kona Kohala Chamber of Commerce has recognized West Hawaii visitor industry leaders for their promotional efforts of Hawaii’s leading industry—tourism.

The Chamber’s Visitor Industry Marketing Award acknowledged Greenwell Farms for its successful marketing efforts in attracting national and international media, travel agent and industry familiarization (FAM) tours from Hawaii’s major market areas that assist in keeping the Kona coffee farm experience top-of-mind while providing a viable connection to Kona’s storied coffee history.

“We are so honored to accept this prestigious Marketing Award from the Kona Kohala Chamber of Commerce.

Greenwell Farms welcomes visitors to our coffee farm every day from around the world and it’s our pleasure to share Kona’s nearly 200 years of coffee heritage, its unique coffee growing season, harvesting and processing methods with visitors and kamaaina alike,”  Tom Greenwell, Greenwell Farms President, said.

“We appreciate our family of tour guides, certified roasters and millers and farm hands who share our aloha and love for Kona coffee.”

The farm was further recognized by the Chamber for its success in garnering more than 5.9 million media impressions over the past two years including a recent eight-page spread in Islands magazine.

Greenwell Farms has also been featured in such visitor publications as United Airline’s Hemispheres magazine, USA Today, Hawaiian Airlines Hana Hou magazine, Al Jazeera English television, MBC TV Korea, Travel Channel’s Samantha Brown, Sydney Morning Herald (Australia), Seattle Metropolitan, Portland Monthly and San Diego magazine.

These national and international stories captured and communicated the island destination, the Kona Kohala coast and a Kona coffee farm ag tourism experience to a targeted audience that translates to opportunities for increased visitor arrivals, longer stays and repeat visitors.

Located in Kealakekua on the island of Hawaii, approximately 15 miles from Historic Kailua Village, Greenwell Farms offers daily tours of its operation and free tastings of Greenwell Farms 100% Kona coffee continuously from 8:30 a.m. to 4:30 p.m..

Greenwell Farms Legacy 

Greenwell Farms legacy began in 1850 when Henry Nicholas Greenwell left England and first set foot on the fertile soil of rural Kona. Henry spent the next 40 years farming, ranching and perfecting his Kona coffee, soon exporting it to Europe and the Americas. In 1873, the President of the Kaiser’s Exposition in Vienna, Austria awarded the Greenwell’s a “Recognition Diploma” for their Kona coffee at the World’s Fair.

Today, Greenwell Farms is situated in the heart of the Kona Coffee country adjacent to the ancestral home of Henry and Elizabeth, which is now occupied by the Kona Historical Society and Museum.

The farm is managed by fourth generation Tom Greenwell.

Greenwell Farms grows its own coffee, and operates its processing and visitor attractions on just under 100 acres of the most productive land in the Kona District. The company also purchases coffee cherry from over 400 select farmers from the Kona region, shipping worldwide.

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