Categorized | Education

DOE implements communications strategic plan


The state Department of Education has announced it is implementing key statewide goals and strategies including improving communications.

Leading this effort will be Donalyn Dela Cruz, who has accepted the position of director of communications.

“When we put our strategic plan together, communications was an area in which staff, teachers, and parents asked that we improve; it was a clear directive from various levels within the department, schools, and community,” Superintendent Kathryn Matayoshi said.

“As we continue to transform education in Hawaii’s public schools, it is imperative that we establish effective communication channels at all levels to reach our goal of improving student achievement,” she said.

The 2012 update to the 2011 to 2018 DOE Strategic Plan states the following:

* Improve(ing) our communication internally and externally so that we can all work together in support of Student Success

* Improving communication includes reaching out to our families, communities, and businesses

* Building stronger partnerships to support student learning

* Promoting learning opportunities beyond the classroom

Dela Cruz has 17 years of experience in various aspects of communications including media relations, communications strategy, public outreach, crisis management, and government relations.

Her start date is Nov. 1, 2012.

“We are excited to welcome Donalyn to the Department of Education,” Matayoshi said. “Donalyn has worked on the Administration’s New Day initiatives and is familiar with the changes that are underway at the DOE.”

DOE School Communications Director Sandy Goya will focus on school-level communications, an area that has been targeted for improvement.

Other upcoming communications changes to the DOE include developing internet and intranet portals to improve access to information for employees, parents, community and businesses.

The state’s public school system has about 13,000 classroom teachers, 254 schools and more than 180,000 students, organized into 15 complex areas.

The DOE’s mission is to serve our community by developing the academic achievement, character, and social-emotional well being of our students to the fullest potential.

It works with partners, families, and communities to ensure that all students reach their aspirations from early learning through college, career, and citizenship.

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