Categorized | Multi-sport, Sports

LifeProof announced as official Ironman sponsor


World Triathlon Corporation, owner of the Ironman Series, the most prestigious event series in the sport of triathlon, has announced an official sponsorship with LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets.

Under the sponsorship agreement, LifeProof will be an Official Sponsor of the Ironman and Ironman 70.3 Series and will also sponsor swim caps for Ironman 70.3 races in the United States over the next three years.

LifeProof products are designed to give people more freedom from environmental constraints. Used by top triathletes like Andy Potts, LifeProof allows athletes, road warriors and outdoor adventurers to confidently take their mobile devices with them everywhere and do everything in any kind of weather.

LifeProof offers the first and only water proof, shock proof, dirt proof and snow proof iPhone, iPad and iPod touch cases that are sleek and slim and provides full access to all device functions.

The LifeProof case for iPad 2 and iPad Gen 3 features a totally naked screen, providing uncompromised visual clarity and the ultimate touch experience while still providing full water, dirt, snow and shock protection.

The LifeProof In Motion ecosystem of accessories supports the lifestyle of Ironman athletes with a Bike + Bar Mount, Armband and LifeJacket making it ideal to listen to music while swimming, using fitness apps like Strava, GPS and maps during a run or ride, taking video, and more.

“Ironman is a natural fit for LifeProof. LifeProof cases can be used everywhere the athletes go — swim, bike, run — without worry since our case is water proof, dirt proof, snow proof and shock proof,” said Gary Rayner, founder and CEO of LifeProof. “Outside of training, these athletes are parents and business professionals who want to use their iPhone and iPad everywhere they go without worry of dropping it or spilling on it.”

“We are excited to have LifeProof as a partner across Ironman and Ironman 70.3 events,” said Erik Vervloet, Chief Marketing Officer of Ironman. “Our athletes are tough consumers; they test products to their limits. Our athletes are active and constantly on-the-go. LifeProof is the right partner to not only go with them, but also to keep up with their demands.”

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