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Sheraton becomes title sponsor for Lavaman Keauhou Triathlon


Sheraton Keauhou Bay Resort & Spa has become the title sponsor for the 4th Annual Lavaman Keauhou Triathlon scheduled for Sunday, Nov. 18.

Lavaman Keauhou is a fully sanctioned USA Triathlon Olympic Distance Triathlon produced by Hawaii Sports Connection. It is open to elite triathletes, triathlon enthusiasts and relay teams of all ages and levels.

“Sheraton Keauhou Bay is excited about this opportunity to support our Keauhou Resort community and the triathlon community at large through sponsorship of Lavaman Keauhou,” Sheraton general manager Steve Lindburg said. “We know Hawaii Sports Connection puts on an excellent and safe event and we’re proud to take on a larger role for Lavaman Keauhou 2012 and beyond.”

Lavaman Keauhou begins with a single lap 1.5K swim in Keauhou Bay. Athletes then transition to the bike portion, a scenic single-loop 40K course which takes them up the challenging Kamehameha III Road to Kuakini Highway and famed Queen Kaahumanu Highway. Bikers proceed north to the turnaround at the entrance to Kona’s Natural Energy Lab (NELHA).

Once back in town, bikers race along one of Hawaii’s Scenic Byways, oceanfront Alii Drive to Sheraton Keauhou Bay Resort & Spa for the bike to run transition.

The 10K run traverses through historic Keauhou Resort grounds, past ancient battlefields with sweeping ocean views, within the Kona Country Club golf course, and back to the finish line at Sheraton Keauhou Bay.

On Saturday, Nov, 17, the Lavaman Keauhou Expo opens at Sheraton convention center. During the expo, racers will enjoy sport product and sponsor booths and pick-up their race-day packets. LavaKids also takes center stage Saturday morning with the Lavakids Youth Aquathon swim/run at Keauhou Bay for children 7 to 14 and a special LavaKids Dash for children under age 7.

In keeping with the Lavaman tradition, the weekend will conclude with an awards party and banquet at Sheraton Keauhou Bay, complete with live music, great food and camaraderie for volunteers and athletes.

“We are thrilled by our new partnership with Sheraton Keauhou Bay,” said Gerry Rott, race producer and founder of Lavaman Triathlons. “The resort’s location and superb facilities will allow us to grow Lavaman’s reputation for race excellence while keeping the event within the Keauhou Resort community.”

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