Categorized | Health

Hawaii Meth Project appoints Perez as executive director


Joseph Perez

The Hawaii Meth Project has announced Joe Perez has joined the organization as its new executive director. Perez succeeds Cindy Adams, who has served as the executive director of the Hawaii Meth Project since its launch in June 2009.

“We are grateful to Cindy, who was pivotal to the successful launch of the Hawaii Meth Project. On behalf of the Board and Advisory Council, I would like to extend our deepest appreciation to Cindy for her dedication and work to prevent Meth use,” said Mark de Reus, Chairman of the Board for the Hawaii Meth Project.

“The Hawaii Meth Project has had a substantial impact in two years and we are fortunate to have Joe’s leadership and experience to continue this vitally important work,” de Reus said.

Born and raised in Hawaii, Perez most recently served as public information officer for the state Department of Human Services. A former educator, Perez’s career path led him to numerous leadership roles in the education field in Los Angeles, including head of The Country School, an independent school serving pre-kindergarten through 8th grade students.

Prior, he developed human service and educational programs with New Visions Foundation, a nonprofit focused on finding innovative ways to provide a wide range of learning-based programs to underserved urban youth.

“Having spent my career as an educator and in public service, I’ve seen, first-hand, the challenges of trying to address the collateral damage caused by Meth addiction,” Perez said. “I look forward to working with the Hawaii Meth Project and the local community to address the issue, up-front, through prevention so we do not have to bear the staggering human and financial cost of the downstream effects. We have the opportunity to build on the success of the Project over the past two years and take the program to the next level.”

In his new position, Perez will be responsible for driving the project’s strategic direction, community outreach and education, fund development efforts, and business operations.

Perez received a bachelor’s degree in government from Harvard University in Cambridge, Mass. He currently serves as a member of the board of advisors for The Country School in Valley Village, Calif. and Films by Youth Inside in Los Angeles.

The Hawaii Meth Project is a non-profit organization that implements a range of advertising and community action programs to reduce methamphetamine use in the state. Launched in June 2009, the Hawaii Meth Project leverages a proven model that combines extensive research with a hard-hitting, integrated media campaign.

The Hawaii Meth Project is affiliated with the Meth Project, a national non-profit organization headquartered in Palo Alto, California, aimed at significantly reducing Meth use through public service messaging, public policy, and community outreach.

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One Response to “Hawaii Meth Project appoints Perez as executive director”

  1. Keanu says:


    I am a school base counselor with BISAC, will be on island this Fridday, would like to know where I can pick up some goodies to share with my Intermediate school keiki…I have scheduled a presentation and think it would be wonderful to share the message “Not Even Once” with goodies. Please advise, you may reach me at (808) 554-1567…

    Mahalo nui,

    Keanu Kaiwa
    BISAC Adolescent SB Program


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