Categorized | Multi-sport, Sports

World Triathlon Corporation announces new partner

MEDIA RELEASER

Zeasorb antifungal powder has signed a two-year sponsorship of the Ironman and Ironman 70.3 brands.

Made by Stiefel, a GSK company, Zeasorb powders absorb unwanted moisture, prevent and treat fungi that can cause ailments such as athlete’s foot and jock itch and help relieve frictional skin irritation — conditions that disproportionately affect athletes due to their rigorous training regimens.

As the official sponsor of the antifungal & anti-chafing categories – as well as the presenting sponsor of the 2011 and 2012 Ironman 70.3 Augusta and the 2012 Ironman 70.3 Florida — Zeasorb is committed to helping Ironman competitors achieve their goals of peak performance, high endurance and optimal health. Something as seemingly minor as athlete’s foot can disrupt an athlete’s focus, and affect their performance.

“With Zeasorb, we hope to help athletes achieve their maximum ability and check one more item off of their pre-race preparation list,” said Todd Cantrell, director of marketing, Stiefel. “We are excited about our sponsorship of Ironman and as an endurance athlete myself, this partnership is one that’s close to my heart.”

The sponsorship will include ongoing engagement and on-site activation at Ironman events through 2012. It will also be highlighted on packaging, through digital and social media outreach and consumer engagement via contests, giveaways and more.

“Ironman sponsors bring the absolute best in endurance training equipment and products and we’re happy to add Zeasorb to that list,” said Mike Pine, Chief Sales Officer, WTC. “We look forward to the brand’s support in helping our competitors prepare, perform and achieve their goals.”

The Zeasorb family of products is available at leading national retailers such as Walmart, Rite-Aid, CVS and Walgreens, as well as online at Amazon and Drugstore.com and is a brand you can trust.

Zeasorb is the No. 1 dermatologist recommended powder to treat fungal infections, and has been available to consumers since 1958.

— Find out more:
www.zeasorb.com
www.stiefel.com
www.ironman.com

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