Categorized | Business

Mannis takes on expanded VP marketing role


As part of its recent corporate realignment, Hawaiian Airlines has appointed Avi Mannis to an expanded role as vice president of marketing.

Avi Mannis

Mannis now oversees the airline’s brand, loyalty and product development activities led by VP-Product Development Blaine Miyasato, as well as the advertising, promotions, direct marketing and online experience.

He reports to Senior Vice President of Marketing and Sales Glenn Taniguchi.

“Avi has played an instrumental role in Hawaiian’s growth and expansion these past few years and we felt he was the perfect candidate to develop and oversee the strategies needed for Hawaiian to reach new customers in the markets we serve,” Taniguchi said.

For the previous three years, Mannis served as vice president of revenue management and schedule planning and carried the responsibility of managing seat inventory, planning flight schedules and establishing passenger fares for all of Hawaiian’s flights.

Prior to that, he held the position of senior director of transformation and led initiatives related to process improvement, revenue generation and corporate strategy.

Before joining Hawaiian in 2007, Mannis was a principal at The Boston Consulting Group in New York City and Paris, where he consulted on new market opportunities, revenue growth, and cost reduction for global financial services and technology companies.

Mannis graduated from Brown University, earning a Bachelor of Arts degree with honors in old world archaeology and art. He also holds a Masters in Business Administration degree from the University of Pennsylvania’s Wharton School of Business.

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