MEDIA RELEASE

For those wishing to get their dose of “serious triathlon” on their phones and tablets, LAVA magazine is now available on the iTunes app store.

The application provides access to the same bi-monthly digital magazine that’s being offered to international Ironman and 70.3 athletes in place of the print magazine.

In this month’s issue, you can follow Jay Prasuhn as he tours Wilier bikes in Rossano, Italy, and sink into Susan Grant-Legacki’s profile of Craig Alexander, the family man. Get up to date on high-volume fueling with Ben Greenfield, and enjoy beautiful race photography from Wildflower, Ironman St. George, and the Abu Dhabi International Triathlon. Tour Simon Whitfield’s homemade training den, and eavesdrop on a conversation between Mark Allen and Chris McCormack.

Next month, LAVA will continue to offer stories that push the boundaries of the usual triathlon coverage with Kona-specific previews, top-notch event galleries, and interviews with the athletes and pros that inspire all of us.

So it you just can’t get enough LAVA — the newest kid on the block with a serious slant on the sport we all love — grab the hand-held mobile device of your choice and head on over to the iTunes store.

Application Specifics:
Category: Sports
Released: Aug. 28, 2010
Version: 2.0
2.8 MB
Language: English
Seller: Texterity, Inc.
Rated: 4+
Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iPhone OS3 or later.