Categorized | Business

HIHS wins PRSA Koa Anvil Award


The Public Relations Society of America – Hawaii Chapter awarded one of their highest accolades, a Koa Anvil Award, to Hawaii Island Humane Society for the non-profit’s efforts in reputation and brand management.

Through a strategic combination of public relations, community outreach, social media, paid media placement such as weekly “Rescue Me” ads and grassroots strategies, Hawaii Island Humane Society has built better awareness of their mission and goals.

An improved website and a revamped quarterly newsletter have also helped bring attention to the needs and goals of Hawaii Island Humane Society.

“This past year we really focused on raising our community’s knowledge of issues such as spaying, neutering and microchipping,” said HIHS Executive Director Donna Whitaker. “We feel we have made great strides in those areas and in broadening community understanding of some of the challenges we face including the constant need for pet food, pet adoptions, volunteers and foster homes.”

Hawaii Island Humane Society services the entire island of Hawaii with animal shelters in Kona, Waimea and Keaau. Whitaker added that it is through the efforts of their staff and volunteers that they are able to accomplish so much with so little.

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