Categorized | Business

Cafemakers founder to present at Caffe Culture SCAE Conference


Cafemakers founder Andrew Hetzel will lead a workshop at the 2010 Speciality Coffee Association of Europe (SCAE) conference in London. The session, “Developing an Origin Brand,” is scheduled for Thursday, June 24 at Olympia exhibition hall.

In the clinic designed for coffee producers, exporters and agency representatives, Hetzel will lead participative branding exercises and present tactics and tools used to increase the value of appellation or estate brands in the global specialty coffee industry. Case studies will be presented from initiatives underway in India, Hawaii and more.

Workshop registration is £70 (£60 for SCAE members) and can be made at the venue or online at

Founded in 2001, Cafemakers is a coffee industry consultancy based on the Island of Hawaii that provides strategic marketing, facilities or process engineering and quality assurance services.

Along with his own background in international retailing and proven experience in the specialty coffee industry, Hetzel has assembled a team of experts that assist with quality assessment, development and improvement of coffee brands worldwide.

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