MEDIA RELEASE

Hawaiian Airlines has announced the appointment of Blaine Miyasato to the new position of vice president of product development, effective June 15.

Miyasato, a 25-year employee of the company, will work in the marketing department and be responsible for directing the strategy behind Hawaiian’s marketing, advertising, promotions, brand management, and customer products offered inflight and at airports.

Blaine Miyasato

Reporting to Glenn Taniguchi, Hawaiian’s senior vice president of marketing and sales, he will also continue to be Hawaiian’s principal liaison with the State of Hawaii for airport development.

“Blaine has led several key customer-oriented initiatives that have made Hawaiian Airlines a national leader in service and the favorite of Hawaii travelers,” said Mark Dunkerley, Hawaiian’s president and CEO. “His experience and ability to develop effective strategies will be vital to our marketing and promotional efforts as we continue to grow our company and expand our brand internationally.”

Most recently, Miyasato served as vice president of customer services in Hawaiian’s operations department. During that time, he directed a company task force to implement a series of operational improvements that has resulted in Hawaiian becoming the nation’s leader in on-time performance as well as one of the highest ranked carriers for baggage handling.

He previously led the development of Hawaiian’s award-winning “Hawaii Starts Here” onboard service program highlighting Hawaii’s culture, music, and natural beauty.

Miyasato began his career at Hawaiian as a flight attendant in 1985. He was promoted to manager of product development in 1993 and thereafter was appointed to key management positions of increasing responsibility in the areas of product development, inflight services, and business process improvement.