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Hawaiian repeats as tops in service quality study

MEDIA RELEASE

For the second straight year and third year in the past four, Hawaiian Airlines earned the nation’s No. 1 ranking for overall quality in 2009, according to the findings reported in the 20th annual Airline Quality Rating (AQR) study.

Hawaiian was also the top-ranked airline in the annual AQR study for 2006 and 2008, and was not included in the report for 2007.

Mark Dunkerley, Hawaiian’s president and CEO, said, “As in prior years, credit for this achievement goes to our tireless employees, who consistently deliver the superior quality of customer service that sets Hawaiian Airlines apart.”

Eighteen of the nation’s leading carriers were ranked in the airline industry’s most comprehensive annual study of performance and service quality conducted by Dr. Brent D. Bowen of Purdue University and Dr. Dean E. Headley of Wichita State University, and reported online at www.aqr.aero

Each carrier was evaluated based on a mathematical formula using a weighted average of multiple elements in four major areas important to consumers when judging the quality of airline services: on-time performance, mishandled baggage, involuntary denied boardings, and customer complaints.

Hawaiian’s AQR score for 2009 was -0.40 compared to the industry average of -1.27. The 2009 AQR study reported that Hawaiian ranked as the nation’s top airline for on-time performance at 92.1 percent, which was also the best score of any airline for the past two years.

Hawaiian ranked second nationally for mishandled baggage reports at 1.90 per 1,000 passengers and for denied boarding performance at 0.03 per 10,000 passengers, and the company’s customer complaint rate of 0.74 per 100,000 passengers was better than the industry average.

Hawaiian is the nation’s largest provider of air service to Hawaii from the Western U.S. and the leading carrier for interisland service between the islands of Hawaii.

— Find out more:
www.HawaiianAirlines.com

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