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Hawaii sales team seeking meetings business down under

MEDIA RELEAS

Next week, the Hawaii Visitors and Convention Bureau (HVCB) is leading a 14-member sales team in Australia to help generate new business opportunities for the state’s meetings industry.

The focus of the sales team’s efforts is the 18th annual Asia-Pacific Incentive and Meetings Expo (AIME) in Melbourne, March 1-3. AIME is expected to draw 6,000 participants and 850 exhibitors from 50 countries.

Among the attendees will be an estimated 3,000 professional meeting organizers from Australia, New Zealand, and Asia-Pacific countries – key decision-makers in determining where meetings and incentive events are booked.

“We’re bringing to Australia a strong and diverse sales team representing all island counties that will convey the uniqueness and range of opportunities Hawaii offers to make their meetings and events overseas a success,” said Adele Tasaka, HVCB’s senior director of accounts and the chief organizer of the “Down Under” sales blitz.

Tasaka added, “A natural affinity exists for Hawaii within Australia and Asia Pacific and the fact that we offer world-class resorts and meeting facilities statewide, along with pre- and post-meeting experiences that make being here truly remarkable, helps us in selling our islands as a premier, international meetings destination.”

Joining Tasaka on the Australia sales blitz will be Hawaii sales professionals representing the Kauai Visitors Bureau, Oahu Visitors Bureau, Maui Visitors Bureau, Big Island Visitors Bureau, Hawaiian Airlines, Hilton Hawaiian Village Beach Resort & Spa, Moana Surfrider–A Westin Resort, Starwood Resorts Waikiki, The Waikiki Edition, Maui Jim, MC&A Hawaii, Kathy Clarke Hawaii, and Aloha Holidays.

During AIME’s three-day tradeshow, the HVCB sales team will promote the intrinsic cultural and tropical appeal that differentiates Hawaii for international meetings and incentive events, while also communicating the islands’ proven ability to generate high attendance from participants and satisfy client objectives.

In addition to AIME, the sales team will hold special meetings with prospective clients throughout the week in Australia, highlighted by a Hawaii-themed tradeshow and reception sponsored by HVCB at Otto Ristorante in Woolloomooloo on March 5.

HVCB is contracted by the Hawaii Tourism Authority (HTA), the state of Hawaii’s tourism agency, to provide marketing management services for the conventions, meetings and incentives market segment.

HTA was established in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with the state of Hawaii’s economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs.

— Find out more:
www.gohawaii.com

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