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HTA seeks projects to fund in 2010


The Hawaii Tourism Authority (HTA), the state agency for tourism, seeks to fund projects qualifying under its 2010 Natural Resources Program (NR) and its Kukulu Ola – Living Hawaiian Culture Program (LHCP).

“HTA remains committed to supporting product development initiatives because we know the quality of our visitor product is what entices travelers to choose Hawaii as a place to visit,” said Mike McCartney, HTA’s president and chief executive officer.  “Our culture, diversity, aloha spirit and natural resources provide unique visitor experiences that can’t be found anywhere else in the world.”

Information and application packets for both solicitations are available at:

* HTA’s office at the Hawaii Convention Center,  first level, 1801 Kalakaua Avenue, Honolulu, Hawaii, 96815;

* HTA’s Web site at (click on the link “RFPs”)

* (808) 973-2258 or (808) 973-2252.

Written proposals for each program must be received by the HTA at its office no later than 4:30 p.m., Oct. 5, 2009. Proposals will then be reviewed and selected based on criteria designed to address the goals and objectives as stated in the RFPs.

Natural Resources Program (RFP No. HTA 10-01)

The purpose of this program is to seek projects and programs consistent with Chapter 201B of the Hawaii Revised Statutes, which mandates that, of the Tourism Special Fund, “at least $1,000,000 shall be made available to support efforts to manage, improve, and protect Hawaii’s natural environment and areas frequented by visitors.”

These efforts should also help to implement the goal of the Natural Resources Strategic Initiative, “to respect, enhance and perpetuate Hawai‘i’s natural resources to ensure a high level of satisfaction for residents and visitors,” as stated in the Hawaii Tourism Strategic Plan: 2005-2015 (TSP).

The following are examples of community-based projects that were selected to receive funding under this program last year: Volcano Native Rainforest Preservation & Education, Reef Watch Waikiki, and the Kaena Point Ecosystem Restoration Project.

A complete list of projects is available on HTA’s Web site at

Kukulu Ola – Living Hawaiian Culture Program (RFP No. HTA 10-02)

The purpose of this program is to seek projects and programs that help to advance the goal of the Hawaiian Culture Strategic Initiative “to honor and perpetuate the Hawaiian culture and community,” as articulated in the TSP.

The LHCP supports programs that help to honor and preserve the Hawaiian culture, demonstrates collaborative efforts with a high degree of community support and involvement, exhibits depth and breadth of experience in performing similar work, and has an adequate plan for sustainability into the future.

Examples of projects that were selected to receive funding under this program last year include Project Hookipa (Kauai), Moku O Keawe International Festival (Hawaii) and Kapahu Living Farms (Maui).

A complete list of the projects is available on HTA’s Web site at

The Hawaii Tourism Authority was created in 1998 to ensure a successful visitor industry well into the future.

Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with our economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs.

For more information on the HTA and their Product Development Program, visit

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