Categorized | Business

Ironman inks partnership deal with K-Swiss


World Triathlon Corporation has announced it has finalized a long-term, official partnership with iconic performance footwear and sportswear brand, K·Swiss.

Under the agreement, K·Swiss will serve as the footwear and apparel provider of an evolving collection of co-branded K·Swiss/Ironman performance and lifestyle footwear and apparel. 

The K·Swiss/Ironman product will initially be sold through online distribution channels, on-site at the events and eventually through retail partners.

“We are excited to be partnered with K·Swiss. They understand the Ironman brand’s DNA very well and have invested the necessary resources to develop an amazing line of footwear and apparel products,” said Andy Giancola, Director of Sponsorship and Licensing for Ironman.

Additionally, K·Swiss will continue to support Ironman events throughout 2009 as the “Official Run Course Sponsor” of Ironman 70.3 Boise, Amica Ironman 70.3 Rhode Island, Ford Ironman Louisville, Ford Ironman St. George and both World Championship events; the Ford Ironman World Championship in Kailua-Kona, and the Foster Grant Ironman World Championship 70.3 in Clearwater, Florida.  K·Swiss will also serve as a sponsor for all other Ironman and 70.3 events domestically as well as Ironman UK and both 2009 Ironman events in Germany.

“Ironman athletes demand top-performing products to endure the rigorous training and competition. The brand’s official logo, the “M-Dot,” is truly the purest symbol of that level of performance,” said K·Swiss Sports Marketing Director, Erik Vervloet. “K·Swiss has spent the last several years developing and testing our products with world-class Ironman athletes, culminating in products that are ready to perform at the highest level, and uphold the Ironman logo.”

K·Swiss supports a growing roster of triathletes, Olympians and Ironman champions including Paul Amey, Terenzo Bozzone, Hillary Biscay, Leanda Cave, Gina Ferguson, Belinda Granger, Heather Gollnick, Chris Lieto, Luke McKenzie, Kim Loeffler and Matt Reed.

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