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Who are you? Might be ‘Generation Jones’


A leading generation relations expert has released  a report explaining what Generation Jones is and how this newly defined generation is providing an identity for U.S. adults between 44 and 55 years old.

The Associated Press Annual Trend Report has chosen “The Rise of Generation Jones” as the No. 1 trend of 2009. But, other than political pollsters and cultural analysts, it seems very few people are familiar with the term ‘Generation Jones’. 

So to help educate the general public, Lisa Orrell, speaker, consultant, and author of “Millennials Incorporated”, has created a free special report entitled, “Generation Jones In Motion: The Largest Adult Population in the U.S. Has Finally Overcome An Identity Crisis”.

“I’m hoping my special report will help people (like myself), who are floating between Boomers and Gen X, realize there is now a term for our generation,” Orrell  said. “And it’s defined by historical references that we can relate to.” 

While most are familiar with the terms Boomer, Gen X and Millennial/Gen Y, Orrell said, very few can answer ‘What is Generation Jones?’

“It really seems that most of mainstream America is still clueless about this newly identified (and influential) generation,” she said.

A term coined by cultural historian and political pundit, Jonathan Pontell, Generation Jones refers to people born between 1954-1965, thus comprising the largest adult population in the U.S. (26 percent or 53 million people). 

Historically, they have always been lumped together with the Boomer generation, but their upbringing was significantly different from Boomers born between 1942-1953. While many Boomers were protesting Vietnam, attending Woodstock, and kicking off the sexual revolution, Gen Jones was at home watching The Brady Bunch, playing Pong, and cooking with Easy Bake Ovens.

“With the recent presidential election, the media started to refer to Generation Jones more often and shed some light on this (once) ‘lost’ generation,” Orrell said. “And at 47 years old, President Obama has become the (unofficial) poster boy for Gen Jones.”

Research has shown most people between the ages of 44 and 55 have a hard time fully identifying with Gen X and Boomer traits. They often respond as feeling “caught in the middle” when surveyed about their generational identity

— Find out more:

Download a free copy of “Generation Jones In Motion: The Largest Adult Population in the U.S. Has Finally Overcome An Identity Crisis” at

Lisa Orrell:

Generation Jones:

3 Responses to “Who are you? Might be ‘Generation Jones’”

  1. I’m not convinced that Generation Jones really exists. It certainly does not help us in understanding what is coming next for our society. For more on that, see my posting on: Does Generation Jones Exist?

  2. DerRentes says:

    Of course Generation Jones exists. The other commenter–Dave Sohigian– is a Strauss & Howe devotee that is obsessed with pushing the S&H agenda. There is so much compelling evidence supporting the existence of Generation Jones that it is silly to be to be asking that question. So many top experts have agreed with the existence of GenJones, so much credible data unequivocally supports its existence, etc., etc., etc. Even Howe (Strauss is dead) acknowledged the existence of Generation Jones a couple of months ago. Don’t worry, Dave Sohiguan, your beloved S&H theory doesn’t go up in a puff of smoke by acknowledging the existence of GJ. The two theories can co-exist.

  3. @DerRenstes,

    I agree they can coexist, but it depends on what you want to get out of the concept. If it is just to understand the attitudes of the end of the boomer generation and the beginning of the Gen-X generation, then it does have value. But the place where it generates confusion is in understanding the cycles that confront society because of generations. For example, is there a historical precedence for Generation Jones in a previous cycle (such as in the 1880’s between the Missionary and Lost generations)? If so, that might help in understanding how they will influence the future.
    I am curious where Howe acknowledged the existence of Generation Jones. I have not seen that on the Web. I know that Howe and Strauss both acknowledged that the leading and trailing portions of generations have different qualities.
    I understand the utility of Generation Jones for marketing efforts because it helps people understand that generations have specific qualities. But I am still not convinced that it helps us better understand the cycles of history and then envision the future.
    DerRentes, do you have a website or blog that others could view to learn more about your ideas?


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