MEDIA RELEASE
KAILUA-KONA —Aloha Kona Coffee was awarded best label in the Keauhou Resort Kona Coffee Label & Website Competition while www.konarainforest.com took the top honors in the Web site category.
A total of 150 entries competed in the two divisions last month in the Keauhou Resort Kona Coffee Label & Website Competition for cash prizes and awards valued at more than $3,000.
Winning Kona coffee labels must promote 100% Kona coffee, use art or graphics, express the message clearly and comply with the Hawaii State label laws.
“The design goal for our label was to create a simple image focusing on our Kona coffee trees and mount Hualalai,” said Dana Leong, owner & designer, Aloha Kona Coffee.
The Web sites were similarly judged, and were also required to be dedicated to the promotion of Kona coffee only, have a strong identification to Kona and provide for a simple, secure ordering process.
Web site winner Dawn Barnes of Kona Rainforest said, “Winning the Web site contest really means a lot to us as about 50% of our sales come through our Web site.â€
2008 Kona Coffee Label Winners
1st place:
Aloha Kona Coffee
Owner: Dana & Mark Leong
Designer: Dana Leong & Soe Ota
2nd place:
Pua Kea
Owner: Joan & George Prater
Designer: Joan Prater
3rd place, Tie
Sweet Spirit Farms
Owner: Deb Sims
Designer: Karen Valentine
Kahula Farms
Owner: Beverly White
Designer: Jas Martin
Sponsors’ Award:
Arianna Farms
Owner: Sharon & Robert Wood
Designer: Wood & Wood Graphics
2008 Kona Coffee Website Winners
1st place:
www.konarainforest.com
Owner: Robert & Dawn Barnes
Designer: Dux, Chris & Allan Miller
2nd place:
www.makahikifarms.com
Owner: Jonathan & Nancy Sechrist
Designer: Karen Spachner and Nancy Sechrist
3rd place:
www.imaginekona.com
Owner: Mario Ochoa
Designer: Mark Miller
Sponsors’ Award:
www.cornwellcoffee.com
Owner: Dan Hubbard
Designer: Kilauea Web Works
— Find out more:
Kona Coffee Cultural Festival: www.konacoffeefest.com
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